JOB MARKET UPDATE – March 2025
SEEK Job Market Trends (Month-on-Month VS Linkedin Job Ads)
Job postings on SEEK continued to decline across most sectors in March, with noticeable drops in Accounting, Admin & Office Support, ICT, and Manufacturing & Transport. However, Legal, CEO/GM, and Human Resources roles have remained relatively stable.
LinkedIn vs SEEK – Key Differences
This month, we compared job advertisements on LinkedIn versus SEEK. The data suggests that LinkedIn is attracting more job ads in professional and high-income sectors, such as:
- Sales (14,341 LinkedIn vs. 6,869 SEEK) – A significant gap, indicating that employers see LinkedIn as a stronger platform for recruiting sales professionals.
- CEO/GM (2,791 LinkedIn vs. 518 SEEK) – Executive roles are far more prevalent on LinkedIn, likely due to its focus on networking and professional branding.
- Legal (2,966 LinkedIn vs. 2,677 SEEK) – A strong presence of legal roles on LinkedIn aligns with the platform’s professional audience.
- ICT (3,034 LinkedIn vs. 7,906 SEEK) – SEEK remains dominant in tech hiring, though LinkedIn still has a notable number of job ads.
- Human Resources (1,959 LinkedIn vs. 3,024 SEEK) – While SEEK has more listings, LinkedIn is widely used by HR professionals, influencing hiring strategies.
Does LinkedIn Attract More High-Income Earners?
Despite these trends, SEEK still dominates the overall job market, with 150,000 job ads compared to 83,000 on LinkedIn. However, LinkedIn appears to be the go-to platform for mid-to-senior-level positions and high-income roles, reinforcing its reputation as a professional networking and executive recruitment hub.